KalaKriti Marketplace UI
E-Commerce Mobile UI for Hand-Crafted Art, Pottery & Traditional Handicraft Artisans
Role
Lead UI/UX Designer
Tool Used
Adobe XD
Timeline
Overnight Hackathon
Award
2nd Prize Winner 🥈
Empowering Local Artisans Through Digital Design
KalaKriti is a specialized mobile e-commerce application UI/UX concept built in Adobe XD for creators, art enthusiasts, and traditional handicraft artisans to display, discover, buy, and sell unique hand-crafted products, including hand-painted bottles, mandala art, traditional pottery, and ceramic cutlery.
Adobe XD
Primary Design Tool
Overnight
Hackathon Sprint
2nd Place 🥈
Hackathon Award
Mobile First
Platform Focus
Terracotta
Color System
5 Core Screens
Designed & Prototyped
Designed in One Single Overnight Sprint
During a fast-paced hackathon event in 2024, our team tackled the challenge of empowering local Indian artisans who struggle to reach digital buyers due to generic e-commerce platforms that dilute their artistic identity.
Working through the night, I spearheaded the UI/UX design & brand identity from scratch, establishing user flows, custom vector artwork, warm terracotta visual themes, product detail specification cards, and checkout workflows.
🏆 Outcome: Our design solution won 2nd Prize at the hackathon competition, praised by judges for its cultural authenticity, intuitive user navigation, and high visual polish.
Generic Marketplaces Ignore Craft Identity
Traditional artisans and independent craft creators face three key hurdles when selling online:
Lack of Art Context
Generic shopping apps treat hand-painted art like mass-produced plastic items, hiding the artisan story.
No Material Specifications
Craft buyers need specific care instructions (hand wash, glass material, embroidery details) which standard apps omit.
Difficult Category Search
Traditional crafts (mandela bottles, ceramic cutlery, earthen pots) get lost under generic product tags.
Cold Visual Aesthetics
Cold corporate interfaces fail to evoke the warmth, culture, and craftsmanship of handmade art.
Cultural Warmth Meets Modern E-Commerce
KalaKriti balances cultural authenticity with frictionless modern mobile e-commerce UX principles:
Interactive Screen Gallery
Click through the screens designed during the hackathon sprint to explore the mobile user interface and design system.
Artisan Marketplace & Category Explorer
Location-based handicraft discovery (Dehradun), category quick filters (Bottle, Kettle, Pots, Cutlery), Best Seller showcase banner, and recommended artisan listings.
Craft-Centric User Interface Details
Art Category Navigation
Iconic category selector for fast navigation across Bottles, Kettles, Pots, and Cutlery.
Rating & Reviews System
Star rating indicators and buyer reviews specifically evaluating handicraft quality and finish.
Care & Material Specs
Clear guidelines on washing, capacity (1 Liter), and glass material properties.
Quantity Selector & Cart
Custom + / - quantity controls, individual item prices, and instant item removal.
Free Delivery Incentive
Clear billing breakdown with Free Delivery callouts to maximize cart checkout conversion.
Wishlist & Favorites
One-tap wishlist heart icon on every product card for saving artisan creations.
Hackathon Recognition 🥈
2nd Prize Hackathon Winner
Designed in a high-intensity overnight hackathon sprint in 2024. Praised by design judges for cultural authenticity, seamless mobile UI architecture, and thoughtful craft marketplace details.